Research Article | Published: 01 December 2003

Marketing of selected NTFPs: A Case study of Koraput, Malkangiri and Rayagada Districts, Orissa State

Teki Surayya, Manish Mishra and Rajendra P. Mishra

Journal of Non-Timber Forest Products | Volume: 10 | Issue: 3/4 | Page No. 186-194 | 2003
DOI: https://doi.org/10.54207/bsmps2000-2003-FTC25Y | Cite this article

Abstract

Forest dwellers largely depend on NTFPs for their survival and growth. NTFP marketing is a process starts with an NTFP harvest (procure) that can be sold in an organised/unorganized market. It involves all activities which are comprised in the process of meeting the products and/or services from producer to the end users. Simple value additions increase the selling price at primary collector level, some primary collectors are industrious and adding value to their collected NTFPs before they sell off, but lack of market and market information making them to resort on thirsty middlemen to dispose the NTFPs at a throw away price. The primary collectors share in the total amount paid by end user is high (25.9%) for achar and the lowest (11.11%) for siali leaves. The processor who is making substantial efforts to add value (industry) is getting a lion share of the end user price. The traders are also accounted for significant share of the price spread trader (trader II) accounted for 36.36% of the spread for Mahua flower. The distribution network consists of primary collector, village shopkeeper, trader, wholesale NTFP trader at leading market places, manufacturing industry and their agent and also end users.

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References

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How to cite

Surayya, T., Mishra, M. and Mishra, R.P., 2003. Marketing of selected NTFPs: A Case study of Koraput, Malkangiri and Rayagada Districts, Orissa State. Journal of Non-Timber Forest Products, 10(3/4), pp.186-194. https://doi.org/10.54207/bsmps2000-2003-FTC25Y

Publication History

Manuscript Published on 01 December 2003

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