Abstract
World over there is an immense demand for Traditional Medicine, nutraceuticals, cosmetics, natural products. The rampantly growing industry and interests of consumers have resulted in excessive demand of the botanical materials for manufacturing products. The major challenges herbal industries are facing relates to quality assurance, use of authenticated raw materials, conforming to the regulations, sourcing of botanicals, processing protocols and more. To meet the ever increasing demand, supply chain inturn bargains on the quality material which has a cascading effect on the quality of Traditional formulations. In the process, during shortfall, it is observed that alternatives/ substitutes and context based aberrations areidentified and supplied to fulfilthe demand. This has obviously affected the Quality Assurance of the traditional formulations and the credibility. The article is a revelation of a market study in southern India related to botanical trade w.r.t to the making of different commodities at regional levels. Here attempts to define the various commodities based on biological and non-biological factors is undertaken and examples shared.
Keywords
Medicinal Plant, Botanicals Trade, Traditional formulations, Originals, Alternatives, Substitutes